Lack of sustainability in online shopping

Webshop can be designed to promote sustainability Source: Rawf8 / Adobe Stock |
Is your toaster broken, or do you need new winter shoes? Today, the solution is just a few clicks away – online shopping. But more often than not, this means ordering new, inexpensive products rather than choosing more sustainable options. Repairs, second-hand goods, or environmentally friendly alternatives are rarely visible unless you deliberately search for them. This is the clear – and rather sobering – finding of a new study by the UBA.
Dirk Messner, President of the German Environment Agency, explains, “Those who shop online usually find the cheapest product – but hardly ever the most sustainable one. This needs to change if we want to make consumption sustainable in the long term. Shopping platform operators must take responsibility here by making sustainable alternatives more visible." Online shops and comparison portals should, for example, also offer repair services, second-hand goods, along with clear filters and comparison options for sustainability aspects such as material origin, energy efficiency, repairability, or product lifespan.
But policymakers could also do more to promote sustainable consumption in online shopping. For example, through legal requirements for algorithmic recommendation systems, uniform quality criteria and return options for second-hand purchases, or by creating financial incentives for repairs.